Golden tips to improve your web positioning

During our experience in recent years in the analysis of the web positioning of different companies, we have been able to verify how well-positioned pages stagnated in traffic or even lost visits, we have tried to evaluate the causes and improve those aspects that work better today., after implementing these golden tips to improve web positioning, we have bought improvement and I want to share these experiences with you.

1. Optimize your content for people before search engines.
2. Take advantage of the content cluster model.
3. Develop a link-building strategy.
4. Compress your images.
5. Recycle and update your existing content.

1. Optimize your content for people before search engines.

Although a computer algorithm will determine the position of your website in Google search results , you must remember that Google designed its algorithm to reward the sites that offer the best content on the Internet , not the websites that are the best at doing tricks. with your algorithm. If you improve the user experience, it will improve your web positioning.

This is because part of Google’s search algorithm ranks content based on engagement metrics such as total traffic, organic traffic, direct traffic, time spent on site, bounce rate, recurring traffic, click-through rate in search results and mentions of your company from trusted and highly rated sites .

Therefore, to increase user engagement with your website, and at the same time improve your domain authority, there is only one way to do it: you must attract and engage the audience by creating high-quality content. Only then should you start optimizing it for search engines.

In order for you to do this, the first thing is to understand your audience’s motivation behind searching for the keyword you want to target. To do this, we analyze the search engine results page for keywords and determine the problems that users are trying to solve when they make that search query.

Next, we try to figure out how to solve those problems effectively, extracting information from reliable sources, examining our own research, and asking the Servilia technicians who usually manage problems with clients, what they usually do to solve them.

And finally, you must create attractive content, as much as you can within your possibilities. Surely behind your experience you get useful and valuable information for your audience.

2. Take advantage of the content cluster model.

Since people today expect Google to provide accurate and relevant answers to most of their questions, the Google search engine needs to understand the targeting and context behind each search. To do this, Google has evolved to recognize thematic connections across user queries , look back at similar queries that users have searched for in the past, and display content that best meets their needs. As a result, Google will deliver the content it deems most relevant to that particular topic.

We must help Google to recognize our content as valuable and reliable regarding the topics that you are interested in positioning., and in that it helps to use the pillar content model or clustered content. By creating a pillar page that provides a high-level overview of a particular topic and adding hyperlinks to child pages that delve into sub-topics of the main topic, it helps Google view our website as authoritative on that topic.

In addition, the links between all the cluster pages to the theme pillar page also distribute domain authority, so our cluster pages get an organic boost if our pillar page ranks higher, and our pages Cluster builders can even help our pillar page rank higher if they start ranking for the specific keyword they’re targeting.

Another benefit of the pillar-cluster model is the organization of our site infrastructure and a better user experience for visitors to our website, it will be easier for Google to crawl our website, identify semantic relationships between our posts and increase our visibility on the Internet. your search engine, it will also help our audience locate the content topics they are looking for, find contentrelated, and spend more time reading our blog posts.

3. Develop a link generation strategy.

Getting high-quality external links that send people to your website is crucial to increasing your domain authority . But it is a complex tactic, because it is not easy for websites with great authority for Google to link to your website easily. What you can do to get high-quality links is to try to create online connections with other websites that may have higher domain or page authority scores to link to your main content, for this your content must be very relevant to them. If you are an industrial company, surely some content can be of help to the members of a business association and they want to link to your content.

4. Compress your images.

When you think about optimizing your content for search engines, compressing image file size doesn’t seem like it should be a top priority, but in our 16 years of experience developing ranking strategies we’ve found that image file size It directly affects the loading speed of your web positioning  and is one of the ten most important Google ranking factors .

Remember that heavier pages “consume” more resources for the search engine’s processing systems, which worsens the user experience that requires effective and immediate information, therefore, the more your images weigh, the more likely you are to be “penalized” by Google , that is, not valued in the same way as those who better optimize their images.

Compress images to get four times lighter files while maintaining quality. One tool that can help you reduce the weight of your photos is TinyPNG .

5. Recycle and update your existing content.

In Todaytechnoinfo we discovered that a large part of the monthly organic traffic of our blog came from the publications made in the previous months , moreover, 90% came from publications with more than six months of publication, so we try to update and improve those entries. of the blog, we try that one out of every four publications is an update of previous content , valuable articles that need to be reviewed, expanded and optimized, thus we take advantage of their value in search results to help in the entire SEO strategy. This process also helps us optimize our blog for efficiency and user experience., decreasing the amount of new content we have to create while increasing web positioning our organic traffic and conversions.

Finally, you must bear in mind that SEO evolves day by day, that Google implements changes in its algorithm very frequently, although keeping these golden tips to improve the positioning of your website can boost the traffic of your website on the Internet .

We are not satisfied and try to evolve the strategy, and if you need help you can consult one of our web positioning experts.