How to Stay on Top of a Marketing Campaign and Track Success
Launching a marketing campaign is one of the most challenging parts of running a business, as these have many moving parts. A major project or new initiative may be hinging on getting the word out there, so it’s important to know whether you’re hitting the mark.
It’s likely that multiple teams are working on the project that the campaign is promoting, so it’s important to get everyone involved in coordinating it and making sure it’s reaching its target. It’s equally important that everyone is kept appraised of the results of the project and know how to hone their efforts for the next marketing campaign.
Staying on top of your marketing campaign and tracking your success is important, not just for the next campaign but for this one. It’s often possible to reshuffle plans with up-to-the-minute statistics. Here are four ways you can optimize your marketing campaigns to increase your chances of success.
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Have Clear Goals Established
Running an effective marketing campaign is much easier if you know exactly who you’re aiming for and how you want to reach them. Don’t spend a dollar of your hard-earned money on a campaign before you know your goals and have a plan worked out with your best marketing experts on how to accomplish them. That way, you can run every step of your marketing campaign with clear objectives in mind and ways to measure if you’re getting closer to them.
No plan survives intact through a project, which means you’ll likely have to make some adjustments along the way. This doesn’t mean that your goals have been derailed, but it’s important to keep them front and center even when things shit. By keeping your objectives at the forefront, you’ll be able to maintain a clear focus and keep in the direction of your target audience even if your tactics and timelines change to fit the new plan.
Use a Management Tool
Marketing campaigns are likely to have a lot of moving parts, and the last thing you want is to have your team working at odds with each other. That’s why it’s important to work with a state-of-the-art project management tool that lets you keep all the data related to the campaign in the same place. You’ll be able to see your budget, your return on investment, and the progress your team members are making on each step of the project.
If you have team members working outside of the office, this is a vital way to keep in contact at all hours. You should also have a record of all communications within the tool, and you can add people to the platform as they join the project at different stages. By having everyone using the same tool and being assigned roles, tasks, and deadlines where everyone can see them, you’re likely to avoid the schedule snags that can derail projects unexpectedly.
Create a Shared Calendar
You want to know that everyone is on the same page when it comes to schedules and deadlines, so it’s key to have a shared calendar that anyone can access. Not only will this make sure that any pressing deadlines are public knowledge, but your team will be able to see the whole picture of the project rather than just the limited part they’re directly involved in.
This will make it easier to hold everyone accountable for their part of the project, but it’ll also make it easier to switch people around if needed. If people are aware of the larger picture, they may pick up new skill sets along the way and be able to jump on board in a pinch if a section is running behind. Shared project management tools and calendars are ideal for building an integrated marketing strategy.
How do you know if your marketing campaign is actually succeeding? You need software that can break down the data as it comes in and give it back to your team in an accessible format. The best project management tools will all have data for different types of statistics, including websites, social media, sales, and call analytics. By keeping up on this data in real-time, you’ll be able to make minor adjustments to the campaign as needed and find out which areas you’re hitting the target in and which need a new focus.
Find Your Audience
Your campaign has an audience, but its success will depend on reaching it. These simple tips can make it easy to keep up on your marketing campaign’s progress. Up-to-date information and statistics are the keys to success.