We all wish to wake up one day and become a star. While some aspirants wait for their time to shine, others receive extra fame overnight. Thanks to all the cultural platforms like YouTube, anyone can live a celebrity life for a day. And when we say anyone, that means it includes you and everyone else who live their lives in anonymity.
BUT! There are no guarantees, because no matter how talented you are, it’s not like everyone is going to appreciate what you have and talk about who you are in the business. But, we choose to be optimistic here. At the end of the day, all the goals and objectives in life, when backed up with great planning and positive spirit combined, can end up so well. Of course, there are certain tactics before you finally start making a name, gaining attention, and securing a place in a talent agency or, more, a celebrity management company. Today, you learn those tactics.
Behold, your ticket to stardom!
Find your niche.
First, you need to learn what makes those celebrities famous. Justin Bieber is famed for his music, not to mention his love controversies. Jenna Marbles, with more than 20 million YouTube subscribers, is known for her comedic approach. Cameron Dallas, aside from being a Netflix star for a reality show Chasing Cameron, is also a model who launched his clothing line in 2014.
What about you? What makes you a star?
The first goal is to build your online presence with a kind of brand you are very familiar with or passionate about. Define yourself and create a niche out of it. Let’s say you have specific skills, then start building on them. The most important thing right now is to make sure that you come with a niche that is appealing to your target audience.
Auditioning for a role in the small or big screen is démodé. Following the trend, on the other hand, is the key to survive in this kind of business. One of the latest trends we often hear about like word of mouth on steroids is social media influencers.
A short history, social media stardom is a 21st-century phenomenon that replaces the formal media with social media. Take note, even if social media stars are less-like idols that portray a celeb-like vibe, these stars are actually holding a much more important place in the business.
Do you know what this means? People connect better with social media stars than celebrities, making them better appreciated by the audience than paid celebrities.
Choose your platform.
The more platforms you have, the better. Imagine you’re a social media influencer who can create various contents but not all is suitable to be shared on one social media platform. Which is why you need to choose a platform that suits your content better. For example, Twitter and Facebook are ideal platforms if you are into a comedic approach while YouTube, FB or IG Lives, and Vimeo are the perfect platforms for vlogging.
Create an amazing feed.
Focus on the quality of your content. No one would dare to visit a crappy Instagram feed. So, if you are building a brand that is centered on photos and videos, make sure you are sharing high-resolution photos and well-lit images. Bonus tip: write captivating captions that will help lure your audience to double-tap on your content.
Observe brand consistency.
Of course, the most important thing is to grow and maintain your followers. There is a good reason why they followed you in the first place so you might as well keep on feeding them with what they signed up for. This is where you start developing a more powerful social media strategy to keep your audience coming back for more. It’s either you get featured, join engagement groups, or spice up your content.