Next year will be marked by the arrival of some technologies as well as by the challenges that digitization brings worldwide. Here are some expert projections.

Many of the technological trends that moved this 2019 will remain next year with more advances and more bets. Some experts pointed out what will move in 2020 in technological matters.

More steps to AI development

For Javier Ortiz, manager of Google Cloud in Colombia, one of the technologies that will continue in force is Artificial Intelligence (AI). According to the expert, this must be understood as a technology at the service of the common good and of the whole of society.

Ortiz affirms that AI must stop conceiving or relating to robots or machines taken from a science fiction movie, since this is a technology that has been facilitating the lives of human beings for a long time and that is helping to solve challenges such as the prediction of natural disasters, the measurement of the cleanliness of the air we breathe, the rapid diagnosis and price of diseases, among many others.

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“This year we have opted to promote it from a clear focus on well-being, that is, that with its development allows progress in issues such as health, the environment, urban mobility, rural empowerment, and business efficiency,” he said.

In addition to this, Red Hat experts consider that 2020 will be the year to check the impact of AI. Gartner, for example, estimates that at least 25 billion ‘things’ will be connected by 2021 that will produce a large volume of data.

Thus, artificial intelligence will be applied to a wide range of IoT information, including video, images, voice, network traffic activity, and sensor data. “The technological landscape for AI is complex and will continue to be so until 2023, where many IT providers will take place. Despite this complexity, it will be possible to achieve good results with Artificial Intelligence in a wide range of IoT situations, “said the software provider.

Journey to 5G

The 5G certainly is a big push towards the consolidation of the digital revolution that aims, among others, a better user experience. “Not only will people be connected to each other, so will the devices around us,” said Red Hat.

Thus it is expected that next year 5G, thanks to its high connection speed, minimum latency, and high reliability, will enable the connection of an autonomous car with everything around it, including the streets themselves (in the case of smart cities ).

The big moment is expected to be the launch of the first iPhone compatible with the 5G network, a step that Samsung and Xiaomi have already taken. Likewise, another unknown will be the role that the Chinese provider Huawei will have in the worldwide deployment of this technology.

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Advances in quantum computing

One of the big announcements this year was the one made by Google in which he claims to have designed a computer that achieves quantum supremacy. According to Ortíz, this means that an operation that is not possible today is achieved through the classical computing that we use in our computers and cell phones.

The expert noted that “this advance is important because, with this computing, machine learning processes would be enhanced and achieve much more significant advances. In addition, this new type of informatics would allow solving previously impossible or very difficult problems, such as discovering which molecules could produce really effective medicines.

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We will have to wait for new advances brought by the company and others in this market, such as IBM.

The evolution of the Blockchain

Red Hat experts affirm that the blockchain will have its role in 2020. Today, companies obtain greater security and monetization of their business thanks to this data structure. In addition to this, investments in this technology grow at a compound rate of 73%, with a total projected expense of US $ 11.7 billion by 2022.

Some of the advantages of this technology are immediacy, security, cost reduction and error identification, among others. Furthermore, these blockchains could already be applied in other sectors; from intellectual properties to food security or asset management.

Privacy will have its place

Amnesty International, the NGO that supported generations of activists persecuted in the worst dictatorships, claims that the “surveillance-based” economic model of Google and Facebook is a “systemic threat to human rights”.

Investigations and procedures against these companies, and even others, are being carried out in the different countries of the EU, applying the European regulation on the protection of personal data that came into force in 2018.

A new EU regulation “ePrivacy” should establish new forms regarding “cookies”, which track the Internet user.

For Dominique Bindels of Euromonitor International, “people are more aware of the dangers of the dispersion of their data and of the possibility that their acts and gestures are traced. But at the same time, surveillance cameras and connected speakers are selling like hotcakes. ”

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The tax on giants

This is one of the great technological challenges of the coming year. Can the devouring appetite of Google, Apple, Facebook and Amazon (Gafa) and other network giants that are attacking new sectors of the economy (series, games, transport, health, and payments) be controlled?

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Libra’s Facebook digital currency project should see the light of day in 2020 but is being questioned by authorities in both Europe and the United States. Elizabeth Warren, a likely Democratic nominee for President of the United States, advocates the dismantling of technology giants in the name of free competition.

In the European Union, Commissioner Margrethe Vestager, in charge of Competition and digital exchanges, is already considered the nightmare of Gafa firms. The OECD hopes to obtain a political agreement on the taxation of technology giants and multinationals in June 2020.

Fight against digital anarchy

The presidential campaign in the United States will test the ability and willingness of social networks to organize against disinformation and manipulation.

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In Europe, the European Union is studying a new intermediate notion between “manager” (the current status of a social network like Facebook) and “publisher”, in order to create a concept of editorial responsibility.

Negotiations at the United Nations on international standards of good conduct in cyberspace will also continue, as states acquire increasingly sophisticated cyberweapons.

What will be the trend in consumption in 2020?

According to a report issued by Euromonitor International, a global market research company, there are 10 trends for 2020 that will guide consumption globally. According to this report, convenience, personalization, and personal control will be highly relevant to people. These are the trends.

Beyond the human: These trends show that people are accepting Artificial Intelligence in their daily lives. It is highlighted that although trust and access to technology will be a challenge, its expansion will begin. Virtual assistants like Alexa, developed by Amazon, Siri, Apple, and chatbots are going to be part of this wave.
Captivate me in seconds: A large amount of information on the internet has led Internet users to search for the most attractive information, this trend, in turn, has caused content creators to generate more striking strategies. This report highlights that the most relevant format will be short and attractive videos. Influencers will play a very important role since people trust more and more the opinion of others more than the same brand.
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Unlimited mobility: Thanks to mobile applications that give users the possibility to know which is the best transport option. According to these, they can take the option that best suits their needs. This trend arises from the need for more efficient transportation since the increasing population density in large cities has created chaos and congestion in public transportation systems. This trend also includes less interest in purchasing, as the priority will be consumed at the moment and diverse.
Inclusion for all: according to the World Health Organization more than 1 billion people have a disability. Technology is advancing to shelter everyone, adapting to the specific needs of the individual. These initiatives increase the inclusion and therefore the well-being of consumers who opt more for conscious alternatives. The trend is oriented not only to the consumption that is aligned with own needs but also with values.
Taking care of myself: Mental health takes relevance to consumer culture. The study highlights that one in four adults in developed countries suffers anxiety, this has awakened in the new generations the need to consume responsibly. In this spectrum of new needs, medical cannabis has great participation, because apart from well-being and relaxation, consumers seek to have fun.
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Multifunctional homes: Given the ease of access to many services from home and congestion in cities, this type of housing is booming this year. This is why flexible hours and teleworking will eventually become more common so that the vast majority of activities can be carried out from the residence.
Private personalization: This trend is highly relevant thanks to the data and the possibility of adapting the service to each consumer. With the use of the collected data and algorithms, the needs can be established and covered. While people feel that using their data to personalize ads is an invasion of privacy, younger people are willing to share it to receive personalized offers.
Local pride, on the way to being global: Local identity plays a very important role in this year’s consumer culture. Although culture was expected to become homogeneous with globalization, the time has shown that local culture is not going to be lost but is going to become global. This is also due to an awakening in the consciousness of the origin of the products as an ethical sense of consumption.
Reuse revolutionaries: In the framework of the World Economic Forum held in Davos in January 2020 in which the urgent need to take action on climate change was noticed, this trend makes sense. It’s not just about recycling, it’s about massively lowering your carbon footprint. In this trend, the repair of damaged items is framed so as not to dispose of them immediately, buy second-hand products or rent implements that are not essential. It is a fashion adapted to each consumer and their lifestyle.
We want clean air everywhere: The latest trend that Euromonitor International highlights is the need for decontaminated air. Consumers will not only look for areas with better air, but they will also consume with the idea of ​​producing a smaller footprint. This occurs mainly in cities, where there is a greater population concentration, for them urban initiatives that promote air care and self-care will have a significant market share.
These are the trends that will mark the beginning of this decade in which the personalization of the service and responsible consumption will play a fundamental role. Similarly. Likewise, convenience and control will be highly relevant according to this study.

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