What is a Digital Marketing Consultant?

Digital Marketing Consultant. What is it and what does it do.

Does your company have a digital marketing department? Do you want to optimize results and improve the quality of services? Don’t have a dedicated marketing team and need some help? A digital marketing consultant can be the best solution for your business!

Many companies, whether large, medium, or small, opt for digital marketing consulting. A type of service that represents external expert help to generate greater results with digital strategies and tools.

Making your customers associate your company with the concept it wants to convey is the role of digital marketing consultants.

What is a Digital Marketing Consultant?

With the growth of the digital market, new marketing concepts and the emergence of new technologies, it is necessary for a digital marketing professional or specialist to have a broad vision and the necessary knowledge to implement new strategies that bring good results. Due to this need, the Digital Marketing Consultant emerges .

The Digital Marketing Consultant is the professional who makes a preliminary analysis of the company and the brand to, later, make a plan to create marketing strategies by digital means focused on the brand’s goals.

Digital marketing is advertising done through digital channels. Channels like social media, mobile apps, email, search engines, websites or any new digital channel.

This professional will guide and give the necessary paths to managers or the team responsible for performing this task, in order to obtain the best results according to the stipulated budget. The digital marketing consultant can also execute the previously defined action plan.

The digital marketing consultant needs to be an observant, analytical, creative professional and be constantly up to date with the latest digital marketing trends.

What is the role of a Digital Marketing Consultant?

Its main function is to guide those responsible for the execution of the online marketing strategy, outlining the necessary guidelines to obtain the best results. For this you must:

• understand how the company works and what its goals are;
• make a study of the competition;
• determine or improve the persona;
• improve the brand image and set the communication tone;
• determine the creation or improvement of the company’s website and virtual store, if applicable;
• define content marketing strategies;
• plan presence on social networks;
• optimize brand presence for search engines;
• define the email marketing strategy;
• determine the campaigns that will be carried out and the platforms that will be used;
• monitor the execution of the strategy;
• track results and analyze metrics;
• propose changes whenever necessary;
• and whatever it takes to achieve the objective in a personalized way according to the company’s needs.

The digital marketing consultant may be specialized in a single area of ​​digital or may have a more comprehensive knowledge, which can help to create a global and uniform strategy with the brand.

Why hire a digital marketing consultant?

It’s simple: digital transformation has arrived and has changed the way companies work on their perception, marketing and sales. Reaching the public has never been so easy and difficult at the same time. And that argument alone has the weight needed to convince you to prepare your company for this need.

What I mean is that not only the market, but also consumer behavior, has changed with digital.

On the one hand, people are constantly online, which makes them subject to receiving information about your brand 24 hours a day. On the other hand, they are more selective about the information that is coming in.

With all this exposure to advertising and brands, the human brain has gotten used to filtering out what would be most important and naturally discarding the rest. In addition, consumers are more critical. Those who pass through this filter will still have a greater difficulty in achieving their goal and making the sale.

And what do these two sides, positive and “negative”, have in common?

They prove that, to survive in the current market, companies need to migrate, as soon as possible, to digital. And more: it shows that you need to develop the best strategies to ensure the best digital marketing experience for your brand and consequently accelerated sales growth.

But you should already know that this is not an easy job. Achieving big goals and structuring efficient marketing strategies are not things that can be done overnight.

Sometimes it is necessary for companies to admit that they do not have the know-how to walk alone at the beginning of this journey. And if the solution does not come by hiring a digital marketing agency, it can come with specialized consultancies.

Why hire a digital marketing consultant?

It’s simple: digital transformation has arrived and has changed the way companies work on their perception, marketing and sales. Reaching the public has never been so easy and difficult at the same time. And that argument alone has the weight needed to convince you to prepare your company for this need.

What I mean is that not only the market, but also consumer behavior, has changed with digital.

On the one hand, people are constantly online, which makes them subject to receiving information about your brand 24 hours a day. On the other hand, they are more selective about the information that is coming in.

With all this exposure to advertising and brands, the human brain has gotten used to filtering out what would be most important and naturally discarding the rest. In addition, consumers are more critical. Those who pass through this filter will still have a greater difficulty in achieving their goal and making the sale.

And what do these two sides, positive and “negative”, have in common?

They prove that, to survive in the current market, companies need to migrate, as soon as possible, to digital. And more: it shows that you need to develop the best strategies to ensure the best digital marketing experience for your brand and consequently accelerated sales growth.

But you should already know that this is not an easy job. Achieving big goals and structuring efficient marketing strategies are not things that can be done overnight.

Sometimes it is necessary for companies to admit that they do not have the know-how to walk alone at the beginning of this journey. And if the solution does not come by hiring a digital marketing agency, it can come with specialized consultancies.

6 Advantages of Hiring a Digital Marketing Consultant

I’m going to show you even more practically how a digital marketing consultant can serve as a crucial push in your company’s marketing work.

1. Avoid unnecessary mistakes;

Especially when performed at the beginning of the work in digital, consultancies serve to help with the simple details of digital marketing and inbound marketing strategies. It’s the little things that beginner teams usually make mistakes, and good guidance avoids problems and losses.

2. Generate ideas

Consulting moments are usually periods of full involvement of the teams involved in studies and main digital marketing trends. From these moments, ideas are always derived to boost different areas of your online communication, or even other sectors of your company.

The “outside” view of expert consultants also appears as a source of new ideas.

It is common that in the flood of data generated daily within marketing campaigns, companies get lost in the analysis and miss very important issues. Consultants are able to perceive these opportunities and even better: develop more efficient actions for them.

3. More efficient and economical strategies

Specialist marketing consultants have field experience and a keen understanding of the most efficient and profitable strategies. Through the diagnosis carried out both in the digital marketing work and in the other sectors of your company, they can understand which action will be most efficient, where and when they need to be applied.

• What types of campaigns are most favorable for your business?
• What positioning should your company have?
• What is the best time and place to launch campaigns?
• Which persona characteristics can be better worked on in the purchase journey?
• What keywords are being wasted by your team?

These are all examples of questions that a good digital marketing consultancy will solve for you, as well as teach you how to get to the answers.

4. Broad notion of competition

Digital Marketing Consulting also offers a broad view of the market and a sense of what your competition is doing. Experts prepare comparative reports of all your competitors’ actions alongside your own. In addition they will show numbers of what has to be done, what needs to be improved and what can be maintained.

Benchmarking strategies like these are crucial to absorbing what your competitor is doing best and what can inspire you to leverage your online presence and keep your company from falling behind.

5. Increase ROI (Return on Investment)

Finally, having carried out the consultancy and applied all the strategies developed by the specialists, you will receive the fruits of this work. The motivation, the insights, the climate of innovation felt by your company will be the gas needed to leverage your digital marketing work.

6. Optimize your time

By hiring a consultancy, it is possible to direct your efforts to other important areas of the business. Thus, your focus will not be directed only to marketing, but also to financial, administrative, etc. Time to really dedicate yourself to what you love to do and your business.

What marketing consultants sell most are results, so their work will be focused on bringing positive numbers to your company. His earnings are directly linked to his work and especially the quality of services.

Digital Marketing Consultancies are prepared by professionals who have years of work and direct experience with the market, and need to be constantly updated regarding the main strategies for optimizing results. In the end, what is expected is a positive ROI.